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 KARE offers to his Customers also the Brand Management through the application of marketing techniques to a specific product, product line, or brand. KARE seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. KARE see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This results from a combination of increased sales and increased price. |
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